Mobile banking is the fastest growing way consumers access their account, with the number of customers using a mobile banking app doubling over the past year. How should banks ensure that their mobile apps are more than glorified spreadsheets? Credit Agricole uses the power of its customers’ imagination to drive the development of apps in its CA app store.
When was the last time you ‘liked’ your bank’s official Facebook page? Or Re-Tweeted something positive about them? What did you receive in return for highlighting this bank to your friends? At Germany’s Fidor bank (Banken Mit Freuden) each social interaction you have with the bank is rewarded. Social banking is at the heart of its business model.