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Innovation in Banking: Fidor bank – banking with friends – get rewarded for liking your bank
When was the last time you ‘liked’ your bank’s official Facebook page? Or Re-Tweeted something positive about them? What did you receive in return for highlighting this bank to your friends? At Germany’s Fidor bank (Banken Mit Freuden) each social interaction you have with the bank is rewarded. Social banking is at the heart of its business model.